Italian rockers THE ROCK ALCHEMIST have unveiled a no-frills live performance video for ‚Limitless‘, taken from their 2024 album ‚Lead, Love and Gold‘ — a bold statement against the overuse of technology on stage.THE ROCK ALCHEMIST, the Turin-based rock outfit founded in 2009, have released a live performance video for their track ‚Limitless‘, lifted from their latest full-length record ‚Lead, Love and Gold‘, issued in 2024 via Lion Music. The footage was captured during the band’s concert on February 28, 2026, at the auditorium of Magazzini Musicali Merula — one of the largest musical instrument stores in Europe — and was mixed by guitarist Beppe Geracitano.
The release comes with a clear artistic manifesto. THE ROCK ALCHEMIST were unequivocal in their statement: „No autotune, no samples, and no overdubbing. Just a keyboard backing track. We care about keeping live music as pure and real as possible. Considering how technology is overused in 2026, even on stage, we think it’s important to speak up!“
The video stands as a testament to the band’s commitment to authenticity — a quality that has earned them an international following across Finland, the USA, Spain, France, Brazil, Germany, Poland, and Canada. Over the years, THE ROCK ALCHEMIST have also forged a unique connection with the world of motorsport, becoming the first rock band to perform on the podium of the legendary Monza Circuit during the 2015 Monza Rally Show awards ceremony. Their music has been featured as soundtrack material on television programmes including Griglia di Partenza and broadcast on channels such as Eurosport and RTBF Belgium, while their songs have received radio airplay internationally, including on Virgin Radio France.
With ‚Limitless‘, THE ROCK ALCHEMIST reaffirm their identity as a band driven by emotional impact, technical skill, and an unwavering dedication to the live experience.
Photo: Beppe Geracitano