Today marks a thrilling update from the LA-based alternative rock/emo band True North. Following the recent release of their latest single, „Still Enough,“ the band launched its official music video. Available now for viewing here:
„Still Enough“ has already garnered significant attention, not only for its captivating melody and lyrics but also thanks to a personal comment from Oli Sykes, one of the band’s idols and leading figures in the scene. Oli’s Instagram comment has sparked a new interest, driving streams and follows from unexpected quarters. This surge in attention has prompted True North to release the music video ahead of schedule, further fueling the excitement around their latest work.
This track is the result of a dynamic collaboration between the band and KJ Strock, a renowned songwriter and producer noted for his work with key figures in the rock and alternative music scene, such as Machine Gun Kelly, Bad Wolves, Crown The Empire, and Honey Revenge. The essence of “Still Enough” was captured in a single studio session, preserving its authenticity from the initial concept to the final production.
Vocalist Tim Beken described „Still Enough“ as a sarcastic epiphany portraying the struggles of someone in an abusive relationship, obsessed with the idea of never being enough. However, the song transcends despair, conveying a message of realization and empowerment. It urges listeners to recognize their worth and right to be cared for.
Drawing inspiration from the mid-2000s rock and modern pop scene, True North continues to make an indelible mark in the rock world with their emotionally resonant music and sleek, dark branding. „Still Enough“ is a statement – a proof of True North’s commitment to evolving their sound while staying true to their roots. It encapsulates their dedication to producing memorable melodies and emotionally charged music. You can stream the single now at https://truenorth.lnk.to/StillEnough.
True North:
Tim Beken – Lead vocals
Michael Cisterna – Drums
Joel Ferber – Lead guitar, Production
Sean Hansen – Rhythm Guitar, Vocals
Morgan Kibler – Bass
Follow True North online:
https://www.facebook.com/itstruenorth
https://www.instagram.com/itstruenorth