The Darkness have released the video for their new single ‚I Hate Myself‘, the latest song from their upcoming eighth studio album „Dreams On Toast“, out March 28th via Cooking Vinyl.
Directed by Simon Emmett, the video for ‚I Hate Myself‘ was shot in a single take and features frontman Justin Hawkins as you’ve never seen him before. The singer plays with gender roles and embodies the spirit of a world-weary, chain-smoking diva with flawless make-up and long, flowing hair. He is in self-reflection mode as he depicts the failure of a relationship while pointing the finger at himself.
Justin says of the video: „I love working with Simon Emmett. Everything we have collaborated on has turned out great so far. This is no exception. The concept is related to the self-loathing that the song itself lyrically explores. And I feel like the visual accompaniment has taken this song to the next level, and it was already my favorite Darkness song ever. I can’t wait for everybody to see it – it means a lot to me… and I’m here for the conversation. I love you all. I just hate myself.“
The video for the self-deprecating glam-punk-rock song premiered last night on Justin’s popular YouTube channel Justin Hawkins Rides Again, where he was joined by his brother and guitarist Dan Hawkins – watch here:
Photo by Simon Emmett